Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices. Código de Barras - 9780471483045 Peso - 0.445 kg Número de Páginas - 224 Ano de edição - 2004 Autor - TURK, DOUGLAS Editora - JOHN WILEY Assunto - ADMINISTRAÇÃO E NEGÓCIOS Origem - IMPORTADO Idioma - Outros Fabricante - JOHN WILEY & SONS, INC Edição - 1 Dimensões - 16.1 x 23.55